So, I’m just going to write a book, find an agent and live happily every after. Bwahahahaha!
When I first started this journey, over a year ago, I spent half my time writing and the other half researching how to be a writer. I remember the first time I read about platform I thought, I’ve got a lot of work to do! Wait, back up a little bit. First I thought, what the Hector Zaroni is a platform? The first visual I received was something you jump off of before landing in the water. I was close.
Our platforms are how people know us. If you were to walk into the mall or into the world dominating franchise that is Wal-mart, what would people be whispering? “Oh, I know him, he’s that guy on face book who had his photo taken, kissing a komodo dragon.” Or, “That’s the guy who rocks the base at the Blue Note on Saturday nights.” Or maybe, “She’s the chick who won the head cheese eating contest at the last Heritage Days Festival!” The methods we use to get people to recognize us are our platforms.
I realize that writers don’t often want to bring attention to themselves, however, the ugly part of writing is marketing; but it doesn’t have to be that way if you change the way you think about it.
If you are uncomfortable with the idea of marketing yourself, think of it as marketing your work instead.
Platform has changed. It used to be you had a good platform if you’d: ever been on television, you were previously published, you made it big in some other industry like Country Music or NASCAR, you won the lottery or your parents were famous. Today, we are lucky because we can build our own platforms.
Tools to build your platform are plentiful.
Your gonna need a hammer, a level, some screws…Naw I’m just kiddin’. You don’t need any of that stuff. What you will need, however, is a laptop, willingness to learn new things and time. There are so many websites today that help us put ourselves out there like Facebook, Twitter (which I just recently caved and became a twit. FOLLOW ME! @MargieBrimer #shameless plug), Tumbler and the beloved WordPress. These sights make us visible to thousands of people who we could have never have been exposed to otherwise but there is a strategy to networking. You have to be active and responsive and authentic and RESEARCH your butt off on effective ways to format and communicate. Be creative and bold and real.
Don’t wait until you’re famous to build a platform. If you build it they will come.
These days, many agents are looking for authors who have already put in the work to build a strong platform. It’s an exciting process really because the whole time you’re making relationships and maintaining those relationships and staying on top of posts, it is for a purpose. It’s for the day when it finally happens and when it does your platform will be there for you to step up on….and jump off of.
What other platforms do you use besides our dear WordPress? Can somebody expound on Tumbler and how Pintrest can be used to promote an author’s work? I’m excited to learn.