I can never stray far from my first love: Psychology. To me, one of the most interesting aspects of human behavior is the way civilized humans still revert to primitive needs in order to make decisions. We authors can use this information to our advantage. It’s a fact: people don’t pay attention to boring things. So, how can we understand what keeps humanity’s attention so we can write the next novel that reaches across the reader spectrum and pleases a broad group of readers? According to BrainRules.com there are five things that can help us do that. As humans, when we assess anything, we ask ourselves a few basic questions.
1. Can it eat me?
Why are zombie stories so popular? Since the last time you remember being stalked by a higher member of the food chain was oh, let’s see…NEVER, you don’t get to experience the primal fears of being hunted too often. That doesn’t mean these concerns aren’t still innate – a part of our DNA. People like to read stories that make them feel alive and in tune with their human instincts. That’s why stories that have some threatening element which potentially turns the main character into the main course, are ones that do NOT bore the reader.
2. Can I eat it?
Let’s face it, we spend a good portion of the day thinking about what we can or can’t eat. Stories that include a strong food element get in touch with a deep rooted constant urge for humans to satisfy hunger. That’s why books like The Hunger Games, which describes food in a way that could make you drool no matter how many calories you just ingested, are novels that do NOT bore their readers.
3. Would it make a good mate?
Since man was created, he concerned himself with finding a mate. Studies show that qualities thought to be attractive by the opposite sex are all primitive instincts based on the health of an individual for producing healthy offspring. Now, I know that’s not what you’re thinking when you’re on the prowl, “Gee, he’s got nice straight teeth. Our children’s dentist bills should be low.” Maybe not consciously anyway. Regardless, successful books often contain a strong, well written love relationship that does NOT bore the reader.
4. Does it want to be my mate?
Some of the most riveting, angst filled stories involve a you-want-me-but-I-don’t-want-you element. Many of us have either been on the receiving or the delivering end of a relationship like this so we can identify with the pain in this kind of story. Broken relationships just make good stories and an author that can relay this sort of angst in a way that is real and raw to the reader has created a novel that does NOT bore the reader.
5. Have I seen it before?
This is the instinct we want to use against our readers. We want to use the primal tendency of fight or flight to excite our target group. When humans encounter something they’ve never seen before they either gawk in amazement or their bodies react to a surge of adrenaline released into the bloodstream. As authors, we’ll take either reaction! Adrenaline junkies fuel an entire industry! If you can give someone that sort of thrill on their couch at home, you have a novel that does NOT bore the reader, my friend. And if your novel is so novel (pardon the pun) that people stand and gawk, well, then you’re the next big thing and you’ve most definitely written something that does NOT bore your readers.
People write books that imitate the great ones. Authors like J.K Rowling, Stephanie Meyer and Suzanne Collins all had unique stories we’d never seen before or a new approach toward an old concept we never considered. These elements are what made their books interesting to readers that never considered reading Sci-Fi or Dystopian or Fantasy a day in their lives.
Am I saying you have to write a magic filled horror with an obscene love element to be a successful author? NO! Please don’t. I’m suggesting you use the very things that make us human to create a story that holds your reader’s interest and satisfies them on the deepest and most primal of levels. What are some different twists you can put on these 5 basic instincts that could be the next big story?